The power of Emoji in marketing
Emoji, those little symbols and pictures used in electronic communication to convey emotion and add personality, have become an integral part of modern communication.
As such, they can be a valuable tool for marketers looking to add some flair and emotion to their messaging. Here are some tips for using emoji effectively in marketing.
Tips for using Emoji in marketing
🌟 Use emoji to add personality and emotion: Emoji can help you add some personality and emotion to your marketing communications, which can help you connect with your audience on a more personal level. Whether you’re using a 😂 laughing face to convey humor or a ❤️ red heart to show love and affection, emoji can help you add some feeling to your message.
🔍 Choose emoji that are relevant to your brand and message: It’s important to choose emoji that are relevant to your brand and message, as using the wrong emoji can come across as forced or inauthentic. For example, if you’re a health food company, using a 🍔 hamburger emoji might not be the best choice. Instead, consider using a 🥑 avocado or a 🥬 leafy green to better align with your brand and message.
📊 Test different combinations of emoji to see what resonates with your audience: There are literally thousands of emoji to choose from, so it can be helpful to test out different combinations to see which ones resonate the most with your audience. Consider using tools like social media analytics or A/B testing to see which combinations perform the best.
🙈 Use emoji sparingly: While emoji can be a powerful tool for adding personality and emotion to your marketing communications, it’s important to use them sparingly. Overusing emoji can make your messaging feel cluttered and overwhelming. Stick to one or two per message, and save the rest for special occasions.
Emoji in email marketing
Email marketing is one area where the use of emoji can be particularly fitting to increase key metrics. Emoji can help to add personality and emotion to email subject lines and content, which can increase open rates and engagement. According to a study by Emojipedia, the use of emoji in email subject lines can increase open rates by up to 56%.
When using emoji in email marketing, it’s important to ensure that they are supported by the email client being used and to use them sparingly in a way that aligns with your brand and message.
Funnily enough, HubSpot analyzed the top 10 emojis that encourage users to click through on an ad or an email and they are: 🐙 🐴 👖 🍒 🚂 🏳 🌉 🆓 👇 🎟. Odd, right?
Overuse of emoji can come across as unprofessional and may distract from the main content of your email. The use of emoji in email content has also been shown to increase click-through rates and reduce unsubscribe rates.
Emoji in social media posts
A Buffer study found that tweets with emoji receive 25.4% more engagement than those without. Similarly, Instagram captions with emoji receive more likes and comments than those without.
However, it’s important to consider the context and audience for each social media channel and use emoji accordingly to ensure that they are well-received and effective.
The use of emojis in social media posts is said to increase:
- Twitter engagement rates by 25.4%
- Facebook like rates by 57% and comments & share rates by 33%
- Instagram interaction rates by 47.7%
Examples of companies using Emoji in marketing
Now, let’s take a look at some specific examples of companies that have successfully used emoji in their marketing efforts.
🍕 Domino’s Pizza: Domino’s has used emoji in a number of creative ways in their marketing campaigns. One example is their “tweet-to-order” campaign, which allows customers to order pizza by tweeting a pizza emoji to their account. This campaign effectively used a simple and widely recognized emoji to make it easy for customers to place their orders, and it also helped to align the brand with modern, tech-savvy consumers.
💊 Durex: Durex, a condom manufacturer, has utilized emoji in their marketing efforts. One of their campaigns promoted the use of emojis as a discreet way to talk about safe sex with a partner. By using emoji in this way, Durex was able to tap into the widespread use of these symbols in digital communication and provide a relevant and relatable message for their target audience.
Should you use emoji in your marketing activities? 🤔
🏁 Wrapping it up, emoji can be a powerful tool for marketers looking to add personality and emotion to their messaging.
By choosing relevant emoji, testing different combinations, and using them sparingly, you can effectively incorporate emoji into your marketing efforts and connect with your audience on a deeper level.
Just remember to always keep your brand and message in mind when selecting and using emoji.
Picking the right emoji is part of my work as a copywriter — and I seriously love it!
I know a few more things besides that about how to make people open your emails —both marketing and transactional.
More about what I do and how to contact me 😉 can be found here.
