What ChatGPT canNOT do for content marketers
As a language model, ChatGPT can generate text on a wide range of topics. However, it’s essential to understand that there are certain limitations to what ChatGPT can do for content marketing. This article will explore what ChatGPT cannot do and what that means for content marketers.
Creating unique content
One of the most significant limitations of ChatGPT is its ability to create truly unique content. Since ChatGPT is trained on a vast text dataset, the text it generates will likely be similar to something already existing.
This can be a problem for content marketers, who need to create content that stands out to capture the attention of their target audience.
While ChatGPT may be able to generate new text on a specific topic, it’s unlikely that the text will be completely original.
This means that content marketers will still need to do the hard work of researching and writing unique content themselves.
Understanding brand voice & creating consistent on-brand copy
Another limitation of ChatGPT is its ability to understand and mimic a brand’s unique voice. For a piece of content to be effective, it needs to be written in a tone and style consistent with the brand.
While ChatGPT can generate text on a specific topic, it may not always align with your brand’s voice and tone.
For example, a financial services company may want to maintain a professional and serious tone across all their content. But ChatGPT may generate text that has a more casual or humorous tone, which may not align with the company’s brand voice.
This means that content marketers will need to carefully review and edit the text generated by ChatGPT to ensure it aligns with the brand’s voice and tone. Alternatively, can try providing ChatGPT with examples of the brand’s voice and style to help the model generate text that is more consistent with the brand. However, even with examples, ChatGPT may not be able to mimic the brand’s unique voice in true colors.
Understanding the audience & creating personalized content
ChatGPT is a language model — it cannot understand the context and audience as humans do. Content marketers need to understand their target audience and create content that speaks to their needs and interests.
ChatGPT may be able to generate text on a specific topic, but it may need help understanding the nuances of the target audience’s perspective.
This means that content marketers will still need to do the hard work of researching and understanding their target audience themselves.
Using context
ChatGPT is a language model — it cannot understand the context and audience as humans do.
For example, a content marketer may ask ChatGPT to generate text about a new product launch. ChatGPT may be able to generate text about the product, but it may need help understanding the product launch’s context.
This means that content marketers will still need to provide ChatGPT with the context of the product launch for the text to be compelling.
Wrapping up
In conclusion, ChatGPT is a powerful tool for content marketers, but it does have its limitations.
While it can generate text on a wide range of topics, it may need help to create truly unique content, mimic a brand’s unique voice, understand the target audience and make use of context.
Content marketers will still need to do the hard work of researching and writing unique content themselves.
However, ChatGPT can save time and resources by generating text on specific topics and helping to proofread and edit content.
Want to know what ChatGPT can do? Here’s my piece on that ⬅️
Hey! Thanks for reading. There’s obviously more to product marketing than what AI can offer — at least until we can hook it up straight to our own neurons (I may volunteer!).
Still, ChatGPT is a great tool to play around with texts that have all the important elements already in there (key benefit points, values, pain points, etc.). Sometimes it IS about the right word choices and sequence —and you get dozens of options in seconds, so what’s not to like? 😃
Need someone who knows when to use 🧠 and when to let 🤖 do the job.
