The impact of ChatGPT on the role of the Copywriter

Natural language processing (NLP) tools like ChatGPT are becoming increasingly popular in a variety of industries, including marketing and content creation.

5 min readJan 2, 2023

These tools use machine learning algorithms to generate human-like text based on input data and have the potential to automate certain aspects of the copywriting process.

But what does this mean for the role of the copywriter, and will they still be in demand in the future?

ChatGPT’s impact on the creative process

One way that ChatGPT could potentially impact the role of a copywriter is by helping them generate ideas for content or create rough drafts of copy.

For example, a copywriter could input data about a particular topic or product into ChatGPT, and the tool would generate a list of potential headlines or opening sentences based on that information.

This could be a useful starting point for the copywriter, helping them to quickly generate a list of ideas to work from.

Tasks unchanged for copywriters

However, it’s important to note that ChatGPT is not a replacement for the creative skills and expertise of a human copywriter.

While the tool may be able to generate a list of ideas or rough drafts of copy, it cannot fully replicate the creative process that goes into crafting engaging, effective content.

A human copywriter would still be needed to refine and polish the content, ensuring that it is accurate, engaging, and aligned with the brand’s tone and style.

Copywriter role evolved

In addition to these creative tasks, copywriters also play important roles in researching and verifying information, analyzing data and metrics, and collaborating with other members of a marketing or content team.

These tasks are likely to remain an important part of the copywriter role, even with the advent of NLP tools like ChatGPT.

For example, a copywriter may be responsible for conducting research on a particular topic or industry in order to create accurate and informative content.

This may involve using a variety of sources, including online databases, industry reports, and interviews with experts.

ChatGPT and other NLP tools cannot replicate the process of gathering and synthesizing information from a variety of sources, and so the role of the copywriter in this regard is likely to remain unchanged.

Making sense of data

Another important aspect of the copywriter role is analyzing data and metrics in order to understand the effectiveness of different types of content and make informed decisions about future content strategies.

This may involve using tools like Google Analytics or social media analytics to track the performance of different types of content and identify areas for improvement.

Again, ChatGPT and other NLP tools cannot fully replicate this process, and so the role of the copywriter in this regard is likely to remain unchanged.

Collaboration is key

Finally, copywriters often work closely with other members of a marketing or content team, collaborating on projects and providing feedback and ideas.

This type of collaboration and communication is a key aspect of the copywriter role and is something that ChatGPT and other NLP tools cannot fully replicate.

Overall, while ChatGPT and other NLP tools have the potential to automate certain aspects of the copywriting process, they are not a replacement for the skills and expertise of a human copywriter.

Copywriters will continue to be in demand as long as businesses and organizations need high-quality, effective content to communicate with their audiences.

That being said, it is possible that the role of the copywriter may evolve over time as NLP tools become more advanced and capable of handling more complex tasks.

For example, in the future, it may be possible for ChatGPT or other NLP tools to generate more sophisticated content that requires less editing and refinement from a human copywriter.

However, it is important to note that this would still require a human copywriter to set up and input the necessary data, and to review and approve the final content before it is published.

Conclusion: Ongoing importance of human copywriters

Ultimately, the impact of ChatGPT and other NLP tools on the role of the copywriter will depend on how these tools are used and how they evolve over time.

While it is possible that these tools may automate certain aspects of the copywriting process, they are not a replacement for the creativity and expertise of a human copywriter.

In ChatGPT’s own words:

Copywriters will continue to play a vital role in the creation of high-quality, effective content for businesses and organizations, regardless of the tools and technologies that are available.