Best AI tools for copywriters in 2023

As a copywriter, you know how challenging it can be to craft engaging, persuasive and SEO-friendly content for your clients or your business. You must research your audience, brainstorm ideas, write catchy headlines, structure your paragraphs, edit your grammar and spelling, and optimize your keywords.

6 min readFeb 26, 2023

But what if you could get some help from artificial intelligence (AI) tools that can generate high-quality copy for you in minutes? Sounds too good to be true, right?

Well, not anymore. In 2023, AI copywriting tools are more advanced, affordable and accessible than ever before. They can help you save time, boost creativity, improve conversions and grow your business.

In this article, we’ll explore some of the best AI copywriting tools for 2023 that you can use to enhance your writing skills and productivity. We’ll also share some tips on how to use them effectively.

What are AI copywriting tools?

AI copywriting tools are software applications that use natural language processing (NLP) and machine learning (ML) algorithms to generate text based on your input. They can analyze data from various sources such as websites, blogs, social media posts and online reviews to learn from successful copy examples and create new ones.

AI copywriting tools can help you with various tasks, such as:

Generating headlines, slogans, taglines and hooks
Writing blog posts, articles, newsletters and emails
Creating landing pages, sales pages and product descriptions
Crafting social media captions, ads and stories
Optimizing your content for SEO and readability

How to choose the best AI copywriting tool for 2023?

There are many AI copywriting tools available in the market today. But not all of them are created equal. Some may offer more features than others. Some may be more reliable than others. Some may be more affordable than others.

To choose the best AI copywriting tool for 2023 that suits your needs and budget, you should consider the following factors:

The output quality: How accurate, relevant and original is the generated text? Does it match your tone of voice and brand personality? Does it meet your goals and expectations?
The ease of use: How user-friendly is the interface? How fast is the process? How flexible is the customization? How intuitive is the feedback?
The range of templates: How many types of content can you create with the tool? How diverse are the options? How adaptable are they to different niches and industries?
The level of support: How responsive is the customer service? How helpful are the tutorials and guides? How frequent are the updates and improvements?

5 Best AI Copywriting Tools for 2023

Based on our research and testing, here are five of the best AI copywriting tools for 2023 that you should check out:

Jasper

Jasper is one of the leading AI marketing tools and writing assistants with thousands of 5-star reviews. Jasper has more than 80 templates for various types of content, such as blog posts, emails, landing pages, ads, social media posts and more.

Jasper also has a powerful SEO feature that helps you optimize your content for keywords, titles, meta descriptions and readability. Jasper is easy to use; simply select a template, enter information about your topic or product, and let Jasper generate multiple variations of high-quality copy for you.

CopyAI

CopyAI is another popular AI writer with more than 500 templates available. It can help you create catchy headlines, slogans, taglines, hooks and names for your products or services.

CopyAI can also help you write engaging blog posts, articles, newsletters and emails using its smart editor that suggests relevant sentences and paragraphs based on your input. CopyAI is fast; it takes only a few seconds to generate multiple options of creative copy for you.

Closers Copy

Closers Copy is an AI-powered sales page builder that helps you create persuasive landing pages and sales letters that convert visitors into customers.

Closers Copy has over 100 proven templates based on successful sales formulas such as AIDA (Attention Interest Desire Action), PAS (Problem Agitate Solution) and FAB (Features Advantages Benefits).

It also has a built-in emotion analysis tool that helps you measure how effective your copy is at triggering emotions such as curiosity, urgency and fear.

Copysmith

Copysmith is an AI copy generator that helps you create catchy and SEO-friendly content for your website, blog, social media and ads. It has over 50 templates for different types of copy such as product descriptions, meta tags, Google ads and more.

It also has a plagiarism checker that helps you ensure your content is original and unique. Copysmith is simple to use; just enter your keywords or a brief description of your product or service.

Copysmith will generate multiple variations of compelling copy for you. It’s a great tool to help you create high-quality content quickly and easily.

Wordtune

Wordtune is an AI writing assistant that helps you improve your writing style and clarity. It works as a browser extension that integrates with various platforms such as Gmail, Google Docs, WordPress and Medium.

This tool can help you rewrite sentences, expand or shorten paragraphs, find synonyms and antonyms and more. Wordtune is smart; it understands the context and meaning of your text.

It suggests relevant changes that suit your purpose and audience. With Wordtune, you can add emotion and tone to your writing to make it more engaging and effective.

Quillbot

QuillBot is an AI writing platform that helps copywriters automatically review, refine and automate written communication. It offers a variety of tools such as a paraphrasing tool, grammar checker and citation generator to help enhance their writing.

QuillBot’s Co-Writer feature is an all-in-one writing space that combines all of QuillBot’s tools in one location. It allows you to paraphrase, summarize, create citations and write your essay without shifting between products.

Additionally, it includes online research capabilities, note-taking and AI-assisted autocomplete to provide users with a seamless writing and research experience without ever needing to leave the current page. This makes it a highly convenient tool for copywriters looking to supercharge their writing workflow.

Conclusion

AI copywriting tools are not meant to replace human writers but to augment their skills and productivity. They can help you generate ideas, save time, enhance creativity and optimize conversions.

However, AI copywriting tools are not perfect. They may make mistakes or produce irrelevant or unethical content. Therefore, you should always review and edit the generated text before publishing or sending it.

Also, you should always give credit to the original sources of information and inspiration when using AI copywriting tools. You should not plagiarize or violate any copyrights or trademarks. AI copywriting tools are powerful allies for copywriters in 2023. But they are not substitutes for human intelligence, creativity and judgment. Use them wisely and responsibly.