Content designer: the role that’s reshaping tech productsFive years ago, the role of “Content Designer” was relatively unknown in tech, but by 2025, it’s become a sought-after position, as…Jan 14Jan 14
Transforming product positioning: My journey with April Dunford’s 10-step methodIn my product marketing career, I’ve tried many strategies to refine our market approach. One of the most impactful frameworks I’ve used is…Jun 18, 2024Jun 18, 2024
Six AI video platforms for engaging visual stories and beyondIn a world where digital content is king, AI is the new frontier, transforming the way we create and consume video. Let’s take a look at…Dec 8, 2023Dec 8, 2023
Best AI tools for copywriters in 2023As a copywriter, you know how challenging it can be to craft engaging, persuasive and SEO-friendly content for your clients or your…Feb 26, 2023Feb 26, 2023
From zero to UX writing hero: Where to start as a first-ever UX writer at your new workplaceWhen you’re the first UX editor in a company, it can be difficult to know where to start. But don’t worry! These five steps can help you…Feb 6, 2023Feb 6, 2023
Translation, Localization, and Transcreation: Understanding the Key DifferencesHave you ever wondered about the difference between translation, localization, and transcreation? These terms are often used…Jan 30, 2023Jan 30, 2023
What ChatGPT canNOT do for content marketersAs a language model, ChatGPT can generate text on a wide range of topics. However, it’s essential to understand that there are certain…Jan 18, 20231Jan 18, 20231
The power of storytelling in SaaS product content copywritingAs a SaaS business, your product content is crucial in attracting and retaining customers. But in a sea of similar offerings, how do you…Jan 9, 2023Jan 9, 2023
The psychology behind effective SaaS product copywritingAs a SaaS business, your product copy plays a crucial role in attracting and retaining customers. But have you ever stopped to consider the…Jan 9, 2023Jan 9, 2023
Why UX copywriters should be involved in the UX design processIf you’re building a product, you want it to be successful. And that means creating a user experience that’s both enjoyable and effective…Jan 9, 2023Jan 9, 2023
